web design / blockchain
I was the Head of Design for Cryptonite, an early-stage blockchain startup based in Berkeley, from April to August 2018. Cryptonite focuses on building a crypto-investing and portfolio management tool to facilitate ease of trading and managing alt-currencies.
My goal was to redesign the crypto-investing experience to make it more accessible to mainstream users.
My role: As the only full-time designer at Cryptonite, I was in charge of all things design and more:
Design Leadership and Strategy
Design Advocacy and Education
Branding / Copywriting
Building a design system and visual language
My work at Cryptonite made me believe that in order design is highly essential in order for the blockchain technology to gain mainstream adoption. I was inspired me to further pursue designing for blockchain as a UX Designer with Blockchain at Berkeley (B@B).
At B@B Design, I lead the team by educating designers on taking a user-centered approach to design for blockchain applications, and advocating for design within the organization. I also build relationships with design teams at various blockchain startups. If you are one, I would love to hear from you! Please reach out here :)
[Portfolio Case Study In Progress]