design Strategy / blockchain
I was the Head of Design for Cryptonite, an early-stage blockchain startup based in Berkeley. Cryptonite focuses on building a crypto-investing and portfolio management tool to facilitate ease of trading and managing alt-currencies. Cryptonite was awarded the Berkeley-Haas Entrepreneurship Startup Seed Fund and was part of Berkeley’s SkyDeck HotDesk program in 2018.
My goal was to redesign the crypto-investing experience to make it more accessible to mainstream users.
My role: As the only full-time designer at Cryptonite, I was in charge of all things design and more:
Design Leadership and Strategy
Design Advocacy and Education
Branding / Copywriting
Building a design system and visual language
My work at Cryptonite made me believe that in order design is highly essential in order for the blockchain technology to gain mainstream adoption. I was inspired me to further pursue designing for blockchain as a UX Designer with Blockchain at Berkeley.
[Please reach out to learn more about my work at Cryptonite here]
Recognition & Awards
Frontier Innovation Awards - Audience Choice Award
Find out more here
Featured: Cryptonite Landing Page Redesign